If you're in e-commerce and not playing with product feeds, it’s pretty much game over for your commercial search visibility. 📉 Tom Capper speaking at BrightonSEO Even when organic results manage to sit above the fold on commercial SERPs, they're barely squeezing in. 📊 Recent SERP data shows a major shift in how commercial queries display across search engines in both the US and UK: 🛍️ Paid shopping ads and popular product listings now occupy over half of the primary screen real estate. ⚙️ These product-centric features are powered directly by product feeds, making feed optimization critical for commercial visibility. 📉 Traditional organic listings are routinely pushed down, limiting immediate visibility for non-feed listings. If your brand operates in e-commerce and you aren't optimizing your product feeds alongside standard on-page SEO, you're missing out on majority of the available SERP real estate. *************************************** ADDITIONAL MOZ RESOURCES: Moz