Is your brand ready for the new era of search? In this Whiteboard Friday, Chloe Osunsami, Head of Digital PR at Aira, explains how to build a solid digital PR strategy for 2026 using three simple steps. With the rise of Generative Engine Optimization (GEO), digital PR has returned to the spotlight. Securing authoritative brand mentions and links is crucial, as these serve as vital trust signals to AI systems. Chloe walks you through how to identify your competitors and monitor their performance to find actionable gaps in your own strategy. Access and download the HD version of the whiteboard here: https://moz.com/blog/digital-pr-strategy-steps-whiteboard-friday TIMESTAMPS: 00:00 – Introduction: Digital PR in 2026 00:58 – Step 1: Identifying Competitors and Challenger Brands 02:48 – Step 2: Analyzing Competitor Performance Metrics 03:53 – Step 3: Finding Link, Coverage, and AI Visibility Gaps 05:31 – Analyzing the Media Landscape and LLM-Trusted Publications 06:12 – Bringing It All