The travel landscape is evolving rapidly with the adoption of AI-powered search. In this Whiteboard Friday, Chloe Osunsami, Head of Digital PR at Aira, explains how travel brands can compete and future-proof their marketing strategies for 2026. Research shows that 84% of people globally plan to use AI when preparing for future trips, from choosing locations to creating personalized itineraries. To remain visible in these AI systems, brands must focus on securing authoritative brand mentions, which strongly correlate with AI visibility. Access and download the HD whiteboard here: https://moz.com/blog/travel-marketing-digital-pr-whiteboard-friday *************************************** TIMESTAMPS: 00:00 – Introduction: Competing in Travel Marketing in 2026 00:23 – The Impact of AI on Travel Search and Itineraries 00:45 – Why Brand Mentions Drive AI Visibility 01:03 – New Research on Digital PR and "AI Slop" 02:14 – Tactic 1: Personalized Stories for Target Audiences 03:00 – Tactic 2: