Are you tracking AI prompts the same way you track traditional SEO keywords? If so, you might be missing the big picture. In this Whiteboard Friday, Tom Capper explains the four most common mistakes marketers make when tracking their brand's visibility in Large Language Models (LLMs) like ChatGPT and Google's AI Overview. Tom breaks down why traditional SEO metrics—like ranking position and click-through rates—don't translate to AI search, and why you should care more about mentions than citations. Access and download the HD whiteboard here: https://moz.com/blog/prompt-tracking-mistakes-whiteboard-friday *************************************** Timestamps 00:00 – Intro: The Rise of AI Prompt Tracking 00:50 – Mistake #1: Over-indexing on Citations vs. Mentions 03:21 – Mistake #2: Using Traditional SEO Metrics (Like Ranking) 04:49 – Mistake #3: Tracking Too Few Prompts (Quantity Issues) 06:48 – Mistake #4: Tracking "Head Terms" Instead of Conversational Queries 08:32 – Idea #1: Testing