GEO Is The New SEO - How To Rank In AI Search Results

learning GEO, you're falling behind. So,

what is generative engine optimization?

Well, instead of giving you some, you

know, abstract broad definition, we're

going to jump in and actually measure

and benchmark how often the engines like

chat, GPT, Gemini, Google, and other AI

modes are showing your brand. We can do

this directly with a tool called LLM

refs. This is how often the LLMs or the

AIs are mentioning your brand. So if we

jump in here, they have a beautiful

website and we can start off with some

examples. So say we want to learn the

best lawyer in Atlanta. So if somebody

were to say, hey, I'm in Atlanta to the

AI, say Chachi Boutique, and they say,

"What is the best Atlanta lawyer?"

Anything along those lines, we can click

search. And what this tool will do is

that it will show all of the brands

their share of voice as well as the

position that they're in. So, Chat GPT

and other engines will usually say,

"Here's the top three lawyers in

Atlanta," something like that, and it

will list it out. Here, you can see the

top brands by ranking position. And this

tool is actually searching these

different AIs hundreds of times to find

how often they're mentioning your brand.

We can do another example, for example,

something like best GPS tracker or, you

know, best blue pen, best hiking tent.

And if anybody's asking these questions,

you see how often different brands are

being mentioned. This is essentially the

ranking position on AI that you're at.

And whenever there's a ranking position,

we can try to move ourselves up to that

top number one position on generative

engines. How do you inject your brand

into generative engines? You become an

entity. Now, when I say entity, don't

think of aliens coming down to Earth and

and, you know, taking over. An entity is

actually really simple and it's been

going around the traditional SEO world

for a long time. An entity is a person,

place or thing. It's a noun and

particularly a noun with a machine ID.

And so these are things, people, places

or things that a machine understands and

has a specific ID for. So they have

pinpointed right the Eiffel Tower as a

thing as an entity. And Google as well

as Wiki data has been doing this for a

long time. This is the advent of the

semantic web and it's what current

Google is all around. They have these

machine ids and they build up a

knowledge graph of the entire world and

generative engines do the same thing.

They have an ID and they use that same

or similar ID for entities and then they

have facts around that ID and so this ID

should be your brand and that is a core

step in this process is you need to

become a verified entity in the eyes of

the LLMs. Now, to do this, there's a lot

of things you can do, but there's really

some core steps that you can get down,

and they're not too difficult. To build

your initial entity, you're going to

want to claim and sync across all of the

normal profiles on the internet. So, you

have your Google business profile, your

Bing places, your Apple Maps, as well as

places like Wikipedia that might mention

your brand. All of these contribute to

building out your verified entity. All

of these should be claimed, verified,

and have your brand name and

descriptions on them. Get everywhere you

can be on the internet. So that includes

all social medias and get your name out

there. All of these different platforms

are feeding the generative engines. So

you need to be everywhere. You're going

to be hearing this more often as we go

throughout the video. But the very quick

way you can do this is use a tool called

Yex. Yex will help you distribute across

hundreds of platforms. yellow pages,

citations, things like that that can

directly integrate with chatb and other

AIS. And this is very key. If you do not

have your brand mentioned across the

internet in all of the normal places you

would expect, the BBB, things like that,

you're going to have a hard time

building out a solid entity. These

entities, these places, you want to be

everywhere. And you're going to hear

that again over this video because it's

a key part of GEO. You want to be

everywhere. Start off by verifying and

claiming and syncing all of the

different profiles on the internet that

mention your brand. This is also social

media. Make sure you have a LinkedIn

profile, company profile. It's some of

the most basic stuff. Keep it updated.

Keep it consistent. Your address,

everything should be consistent so that

the AI models can create a very

consistent entity for your business.

Doing this and posting will help you

achieve your brand recognition. And not

only this, we've even seen in Google

eyes that just someone searching a brand

a lot of times will create an entity for

it. There have been tests that prove

this. And so, you'll also want to start

hopefully having some branded searches

just by building up your business and

brand in natural ways, getting the word

around and, you know, existing for a

while. Hopefully, you have some of these

things already in place. If not, you do

have some work to do. Check out Yex.

It's going to help you a lot. Once

you're a verified entity, the next step

is to feed the AI structured data or

schema. Schema was a code originally

developed by all the major search

engines. So you're talking Google,

Microsoft, Yandex, they all came

together to build a code, a piece of

structured data is given directly to the

search engines. And come to think about

it, it's the same with generative

engines. This structured data, you can

be fed to the engines so easily in AI.

And it's an amazing way to give them

direct data about your brand and about

your services, offerings, and a lot

more. To give you an example of schema

code, we can go to schema.org and

actually add in one of those top brands

from LLM Rev. Here we have Cochran firm,

which was showing up most of the time

for best lawyer in Atlanta. If we run

through a validator test, we can see

their organization schema here. This is

although very basic organization schema,

it still seems to work. So you have the

type, organization, the name, the URL of

the website, and a description that's

really not saying much. They also have a

website schema. So their website, a

little description of who they are. They

also have a video object schema because

on their homepage, they have a video.

Now, you can go a lot more in depth than

this. You can have schema that mentions

and connects all of your social media, a

full description, where you were

founded, the founders, their names,

their LinkedIn. you can go really in

detail on schema. And if you do this,

you're getting an upper hand on getting

in those AI results. So now you have a

verified brand entity. You're on all the

yellow pages, all the Google business

profiles, and you're getting some brand

searches. You started adding schema to

your website. You have structured data

being fed directly to the AIS. What's

next? Well, this point is extremely

important for GEO, which is to be

everywhere. And not only that is to

really syndicate everywhere. Let me

explain. So, when you have something

like a blog post, you can take that and

you can make it an audio version and you

can upload it to Soundcloud, podcast,

Spotify. You can build a whole podcast,

upload that to iTunes, all of these

different areas. You can post that same

blog post in image format on your social

medias, on Pinterest, even you can

upload on Medium or LinkedIn Pulse. This

idea of syndicating your content

everywhere is key in the GEO era, in the

AI era. The reason being is that Google

and all of ChatGBT and all of these AIs

are crawling everything and they love to

crawl community- based stuff. So they

love to crawl Reddit, Medium, LinkedIn,

all of these places and they love to

crawl social media. And so you can

actually feed the engines information

about your entity, about your products,

your services, who you are, and you can

lead them to recognize your name as a

part of say best Atlanta lawyer or best

GPS tracker. All of this information can

be really gained by going multiformat or

multimedia. So, syndicate your content

everywhere, be mentioned everywhere.

This is really a key part of GEO. Next,

we go into actually some old school SEO

that's really making a comeback, which

is in GEO, press releases and back links

are still a major factor. When we were

looking at LLM breth, we could see that

they actually listed out and cited

different URLs that they were gathering

the information from. When you search

something on ChatGpt or any of these AI

models, they'll almost always search

Google or Bing or other places for

information and citations. These

citations, these back links are still a

major part of generative engine

optimization. And so, you want to be

listed where they're grabbing the

information. If we see PC Mag is a major

place that they're finding the best of

for X or whatever it is, contact them,

pay them, get listed on that listicle

and AI will crawl it and return your

brand. These kind of mentions are really

important. This link building is still a

key in 2025 and beyond for the AI era.

Even more so, even basic guest posts and

press releases can really help build up

your mentions. Since a press release

goes out on Google News and it builds up

across hundreds of websites, it's a

great way to really get your brand, your

entity, your products mentioned with the

relevant terms. So you can make a press

release of, you know, X was mentioned as

the best Elena lawyer and missed the

publication. Maybe you paid the

publication, but that's how you can get

yourself and the crawlers, the AI bots

to read and associate your brand with

the different questions, answers, and

mentions that people are entering into

Chat, TBT, AI, Google, and all of these

other AI models. That's going to be key

to scaling and getting leads and revenue

in 2025 and beyond. You are early. If

you're on this video, you are early. So,

I really am excited for you. time to

invest in the new era of the internet.

So, if you are interested in this kind

of thing, I have a link in the

description first line or in the pin

comment and have a discussion with us.

We can look at how this all relates

directly in your niche and the

competition there. So, I hope you gained

some value. If you did, leave a like,

subscribe, or add comments. How are you

guys injecting your brand into the AI

results? I'm so excited to share what

we're finding every week, and I am

excited to hear from you. So, thank you.

Talk soon. bye.