The Ultimate AI SEO Playbook

thankfully it's changing in a way that

actually gives you a stronger advantage

than you even know. While most

businesses are panicking about losing

Google traffic to AI, a small group of

smart business owners figured out how to

pivot their strategy toward AI to get

tools like Chat GBT, Perplexity, Gemini,

even Google's own AI mode to recommend

their business when people ask for

suggestions. And here's the crazy part.

Customers coming from AI recommendations

are worth 4.4 times more than regular

Google clicks. But almost nobody knows

how to tap into this gold mine yet. But

stick with me to the end and you will.

In this video, I'll show you exactly how

AI SEO is different from traditional

Google SEO and why it's the better

opportunity. what specific content you

need to add to your website to get AI

tools recommending your business

specifically and what you need to do on

other websites around the web to amplify

that signal so it can work even harder

for you. Now, to start, you need to

understand just how big this shift

actually is and how people are changing

that the way they look for businesses

like yours online. So, last month I had

this big project. We're up here on my

rooftop and my pergola needed to be

completely repainted. And honestly, the

idea of going to Google and just having

to sift through all those painting

companies trying to figure out which

ones were actually good, you know,

reading through a bunch of reviews, not

really knowing what to even base my

decision on, it was way more work than I

had time for. So rather than doing that

whole Google dance, I instinctively just

opened up Chat GBT and I told it exactly

what I needed done, what was important

to me, like you know, someone who had

experience on rooftops and wouldn't

leave a mess. and I asked it for its

best recommendations. And instead of

getting a list of blue links that I had

to open up one by one and investigate

myself, Chad GBT just gave me three

really solid recommendations with

specific reasons why each one would be a

good fit for my project. So I called all

three of them. I got a bid from each of

them and I ended up with a really great

contractor and a pretty nice looking

pergola. And it's not just me that's

going this direction. So people are

starting to trust AI tools way more than

traditional Google searches now because

they feel like AI is giving them, you

know, objective, unbiased results. Plus,

when someone uses AI search, they're

completing their entire buyer's journey

right there in the chat from I have a

problem to here's the exact solution I

need. And studies are showing that

customers coming from AI recommendations

are worth 4.4 four times more than

Google clicks because they're already

pre-sold on why that business is the

right choice. This creates a huge

opportunity for businesses that figure

out AI SEO first. We are right in the

middle of a blue ocean opportunity here.

And what I'm about to show you can

actually start working right away. You

can start getting traffic from AI tools

in days, not months or the years that it

would take for traditional SEO. So, what

exactly makes AI SEO different from the

Google SEO that you're used to? Well,

first, AI SEO doesn't rely on keyword

phrases like traditional SEO does. So,

don't worry about, you know, picking out

the exact right word that you want to

rank for or how many times you're using

a particular phrase on your site. The AI

is just smart enough to work it out. So,

it just thinks much more like a person

than how Google thinks and arranges and

sorts information. Second, AI tools know

a lot about the person that's asking for

recommendations, like you know, their

age, location, what they've talked about

before, and it just knows that through

the conversations it's already had. So,

when your ideal customer asks for help,

you want the AI to think this person

sounds exactly like the type of customer

your business is perfect for. That means

you need to know your ideal customer

really well so that you can write about

serving people just like them. So, just

think through who you do your very best

work for. Things like their age, where

they live, and especially the big

problems you can solve for them. Third,

everything you're going to write should

be written conversationally. So, while

most of this isn't designed to be read

by actual people, AI models actually

prefer human sounding content to pass

along to their users. So, skip all the

corporate jargon and just write it like

you would speak it. And luckily, AI can

help you do that. You don't need to

write this all yourself. Just ask it to

write conversationally at a seventh

grade level. That's what I found works

best here. Fourth, most of the content

you're going to be writing shouldn't be

written in first person from you, the

business owner. It needs to sound less

biased in the voice of an expert in the

field writing about you as their top

choice. And finally, there will

naturally be a lot of overlap in the

content that I'm going to go over in a

second, but don't worry about duplicate

or thin content. AI tools don't care

about those things like Google does. You

just need to focus on being helpful,

specific, and brief. But the biggest

difference between AI SEO and

traditional SEO is where it fits into

your overall salesunnel. You know,

traditional SEO was usually about

writing blog posts that answered

informational questions like how to

train your puppy or the best way to get

clients from LinkedIn. Those are

considered top offunnel questions you

could answer and hopefully get people to

read more and more of your content until

they were ready to actually hire you to

train their puppy for them or optimize

their LinkedIn profile for better lead

generation. But with AI SEO, the game

here isn't to answer those type

offormational questions. AI is just

going to do that itself now. So the

questions that you want to focus on here

are those bottom offunnel buyer intent

type questions like which business is

the best you know pergola painter for

instance. So the goal here really is to

train the AI platforms that you're the

best fill in the blank business in your

category. All right now let's get into

the actual playbook here. And by the way

this is a real playbook you can download

and follow along with as a checklist.

Just go to the link below in the

description to get your own copy of it.

Now, just like with traditional SEO,

there's really two ways to split up the

work. You have onpage, which is stuff

that you put on your website, and off-

page, which is everything else that

you're going to do around the web. So,

let's just start with on page here.

These are all the new things that you

want to make sure are on your website so

that the AI can easily find the

information and use it to recommend your

business. So, the first thing you want

to create are what I call best fit

briefs. These are just really short

posts that position your business as the

best choice for, you know, various

situations. And the reason you want to

do this is to spoon feed AI all the

circumstances and situations where your

company should be the top choice. Now, I

would have the headline phrased as a

question asking for a recommendation.

For example, who's the best artificial

turf installer in Las Vegas? Just try to

brainstorm as many specific situations

and requests you can think of that would

lead to AI recommending you. So use chat

GBT to help you brainstorm more. If

you're stuck, put each question as the

headline, then answer it really simply

and just include the features and the

benefits that you bring to the table

that make it a no-brainer. Include a

real testimonial or multiple

testimonials if they help back up your

claim for that specific question. And

since AI tools really prefer those short

to the point answers over fluff, keep

each one of these brief and

conversational. Okay, but where should

you put these best fit briefs on your

website? This and just about everything

else we're going to talk about can

easily be added to your website's blog

section. So each brief would be its own

short blog post. And I would definitely

recommend moving your blog link down to

the footer of your site where it's less

likely to be picked up and read by human

visitors. But the AI is still going to

really be able to easily find all this

new content. Next up is your top reasons

series. Now, this creates clear,

structured content that AI can easily

pull from when making recommendations.

So, just make a list of all of your

services. And then you want to write an

article for each titled top reasons to

choose your business for the service you

offer. And it really just needs to be a

simple list of the top five to 10

reasons why you're the best choice for

that service. You want to include things

like features you offer, benefits,

pricing, anything that you could argue

makes you the best in that category. And

again, get ChatGBT to help you if you

need help brainstorming and actually

writing these. And you do just want to

write one of these for each of your

services. If you're a local business

that works with customers in person, you

also want to add in strategic service or

city posts. These help you dominate

those local AI search results for

specific service and location

combinations. So, here's what you want

to do. First, make a simple spreadsheet

of all your services along the top, then

all the cities you service along the

side. Then, you're just going to make a

post for every one of these

combinations. And you want to title them

something like best service in city. and

then write your business's name. Write a

paragraph or two explaining why you're

the best business in that area in third

person, almost as an independent expert,

not as the business owner. And again,

you want to include any relevant

testimonials or case studies of anyone

you helped with that service in that

city. Now, will the content be super

similar within each service from city to

city? Yes. And like I said, that's

completely fine. Okay. Next, for each

service you provide, you want to create

a really simple structured comparison

table between you and your three to five

biggest competitors where you come out

ahead as the clear winner. And the

reason this works so well is because

this is just the exact kind of deep

research that AI tools can really grab

on to when helping people make

decisions. Now, don't lie about yourself

or your competitors to make this happen.

Just try to be clever and steer the edge

toward you in as many of the categories

as makes sense. You can use categories

like pricing, features, benefits, you

know, whatever makes sense. So, you want

to title this something like who's the

best fill-in-the-blank service, a full

comparison. So, you want to do it for

every major service you provide. Now,

let's talk about a few key pages that

your website should probably already

have. But if you don't have them, you

just want to add them as pages, not as

articles or posts or, you know, blog

posts because your clients would expect

to see these pages and they'll really

help with conversions anyway. In other

words, these are for the AI, but they're

also for people actually coming to your

site who are trying to vet you out. So,

first you need an FAQ page. So, this

makes it really easy for AI to find

clear answers about your business when

making recommendations. So, have a

dedicated page answering as many

questions as possible that people are

going to have when they're deciding if

they want to work with you or not.

Second, you want a case studies page.

So, case studies show real proof of

results that AI can reference when

explaining why someone should choose

you. So tell the stories of some of the

best transformations you've made for

your customers. Include things like the

services you gave them, where they were

before they found you, and then

ultimately how their situation was made

better after you did your thing. And you

do want to lead with your best ones, but

you can, you know, add as many as you

want over time. The more the merrier

here. Third, testimonials. So reviews

and testimonials are a huge factor when

AI tools are deciding who to recommend.

So, if you already have reviews on, you

know, review sites, it's pretty easy.

Just grab all the positive testimonials

you can from all those places, Yelp,

Google reviews, your Facebook page,

anywhere that people leave them online.

And then you just want to paste them

onto a dedicated testimonials page on

your site. And it's important to lead

with the very best ones that really tell

a good story of transformation, but then

after that, just add as many as

possible. I'd also recommend including a

little line below the headline about how

many reviews you have and your average

star rating. You know, assuming it's

good. And finally, you want a pricing

page so both your customers and AI

expect to see this information when

making recommendations. Not only do your

customers expect to see it on your site,

you better believe some people will

specifically be asking about it and

using it as a decision factor when

they're looking for those

recommendations. So, it's best not to

hide it. You can even just list ballpark

ranges or starting at prices if you, you

know, bid on jobs and you can't list out

hard prices. Just give them some kind of

an indication. And just make sure the

rest of your website does a really good

job of highlighting your unique selling

points. You know, the things that make

your business special, like the benefits

you offer that your competition doesn't,

or at least the benefits that you offer

that they don't talk about. Now, let's

talk about the off- page stuff. Right?

This is where AI SEO gets really

different from traditional SEO. And

honestly, it's way better news for small

businesses. Cuz with traditional SEO,

you had to get a bunch of high authority

websites to actually link back to your

site. And by high authority, I mean, you

know, websites that Google considered to

be super reputable, were around a long

time, and they had strong track records.

It was honestly the hardest part about

SEO. you know, trying to convince a

bunch of big websites to link to you

when you're just a small business, it

was always pretty rough. But here's the

thing about these AI tools. They care

way more about just how the internet is

talking about your business. Does not

matter if the sites are linking to you

or not. They're just pulling information

from all over the place. Reddit, Kora,

review sites, social media, basically

anywhere that people are discussing

businesses like yours. And this is great

news because it's so much easier to get

mentioned in places like those than it

ever was to get back links from big

blogs. The first thing you need to do is

get yourself mentioned everywhere you

possibly can. So AI tools learn about

businesses from all the different

directories and platforms. So you want

to claim and fill out every single

profile that makes sense for your

business. I'm talking Google business

profile, Bing Places, Better Business

Bureau, you know, make a LinkedIn

company page, all of your social media

profiles, and make sure you actually

fill out those about sections. Don't

just leave them blank. Then you want to

list yourself on every major directory

that applies to your industry. So, Yelp,

Angie, Home Advisor, whatever makes

sense for your industry, right? And if

you're a local business, find those

business directories in your city and

list yourself there, too. Now, this does

sound like a lot of work, and it can be,

but there is a tool called Yex that can

actually distribute all of your

information across hundreds of these

kinds of platforms all at once, and

that's going to save you a lot of time.

Next up, you want to get as many

five-star reviews as possible. So, the

number of reviews you have and your

average star rating has a really big

impact on whether AI tools recommend you

or not. And unfortunately, most AI tools

seem to be favoring Yelp reviews right

now. And I say unfortunately because I

actually hate Yelp as a company. The way

that they show or hide reviews as a tool

to get you to buy advertising is really

problematic. But it is what it is. So do

not pay for their advertising.

Seriously, don't even answer their phone

calls. But do try to play by their rules

and just get more of your happy

customers to leave reviews there. Okay.

So this is one of the highest lever

things you can do to help AI recommend

you. You know, all those tools pull

really heavily from articles that round

up the best businesses in different

categories. So, if there's an article

titled best contractors in Phoenix, and

you're mentioned in it, AI is way more

likely to recommend you when someone

asks for a contractor recommendation.

So, you can do things like, you know,

reach out to bloggers and journalists

who write these kinds of articles and

pitch why you should be included. And

they don't even need to link to you.

Remember, just getting your business

name mentioned is valuable on its own

because that's what the AI is reading.

And if you can't get featured through,

you know, reaching out to people, there

are SEO services that can get articles

placed on blogs for you for a fee. Or

you can even write your own best of list

with your business as the top choice.

Then use a press release service to get

it distributed to all the major websites

like NBC, CBS, Fox. Just make sure it

feels somewhat newsworthy or it might

get rejected. And speaking of press

releases, you can use this same strategy

to get mentions for other things, too.

So, you know, write articles about

success stories with your customers,

announce new services that you're

offering or an award you won. The whole

point is just to get your business name

mentioned across the web as many times

as possible as a top choice in your

category. Now, there's a lot to do here,

but I've got you covered. So, I want you

to download the full playbook right here

so you can just go piece by piece in

whatever time you have and know that

you're maximizing your effort. So, just

click right here and I'll send you your

free copy of my AI SEO playbook right