In an industry overloaded with data, tools, algorithm changes, and a constantly evolving landscape, it's tough to know what to prioritize. Often, this leads SEO initiatives and strategies to be more reactive instead of proactive. In this session, Chris Long will show you how to shift to an offensive SEO mindset. This will help you better prioritize key initiatives, get stakeholder buy-in, and navigate a successful long-term SEO strategy. You'll leave this session understanding how to identify new markets to break into, leverage SEO data to inform key recommendations, use keyword segmentation to better inform your SEO strategy, and build a framework for setting up SEO experiments. Join us at MozCon ποΈ Tickets & Info: https://moz.com/mozcon ππΌπΉπΉπΌπ Chris LinkedIn https://www.linkedin.com/in/chris-long-marketing/ ************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial βΊ https://mz.cm/3jZq3p3 Check out Moz Local βΊ https://mz.cm/36Pbz7h Lear