Attending SEO conferences and community events is a fantastic way to develop your skills, make new connections, and uncover new opportunities. In this Whiteboard Friday, Jo Cameron, Director of Content at Moz, shares her expert tips for properly preparing for, navigating, and following up after your next industry event so you can maximize its value. Whether you're heading to a single-track event like MozCon (in New York or London!) or a multi-track conference like BrightonSEO, a little preparation goes a long way. Read more and access the high-quality whiteboard here: https://moz.com/blog/seo-conference-preparation *************************************** TIMESTAMPS: 00:00 – Introduction: The Value of Attending SEO Conferences 01:17 – Before the Event: Buy Tickets Early 01:49 – Connect with Communities Before You Go 02:20 – Clear Your Calendar to Stay Present 02:44 – Plan Your Schedule and Book Sessions 03:23 – Sign Up for Fringe Events and Meetups 04:06 – During the Event: Pack Esse