54% of consumers report that they'd like to see more videos from brands, and video SERPs account for an average of 20% of untapped keyword opportunities. There's never been a better time to improve your video SEO! From on-page embeds to SERP visibility and even in your backlink profile, video is an unrivaled tool for adding value to your content and improving your website's SEO outcomes. In this talk, Crystal explores what matters on the Google SERP, and what leads to success when optimizing the videos on your site. Join us at MozCon šļø Tickets & Info: https://moz.com/mozcon šš¼š¹š¹š¼š Crystal LinkedIn https://www.linkedin.com/in/crystal-carter-digital/ *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial āŗ https://mz.cm/3jZq3p3 Check out Moz Local āŗ https://mz.cm/36Pbz7h Learn about STAT āŗ https://mz.cm/2IiqTzf Watch Moz Webinar āŗ https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz āŗ https://mz.cm/30Q